Sky Sports Achieves Record Peak Audience of 795k for Women's Ashes T20 The third Twenty20 match in the Women's Ashes cricket series captured a peak audience of 795,000 viewers on UK pay-TV broadcaster Sky Sports. This represents the highest viewership ever recorded for a women's T20 international. Further details confirm that the third T20 game, held on July 8th, averaged 285,000 viewers. The T20 series has experienced a remarkable 135% increase in viewing figures compared to the 2019 edition. Additionally, viewership for the Women's Ashes Test exhibited an impressive surge of nearly 400% compared to the 2019 match. In a parallel comparison, the third men's Ashes Test at Headingley achieved an average viewership of 965,000, setting a new record for a Test match on Sky. The men's Test also attracted a peak audience of 2.05 million. On average, the men's Ashes series has seen an audience of 878,000, indicating a 45% rise compared to the previous series. This surge in viewership for the women's Ashes series coincides with recommendations made by the Marylebone Cricket Club's (MCC) world committee to allocate increased funding for the sport. The committee has proposed a dedicated fund aimed at enhancing and expanding women's cricket, along with a call for the International Cricket Council (ICC) to require associate nations aspiring to achieve Test status to invest in and field women's teams. Moreover, the committee has suggested a significant reduction in men's one-day internationals (ODIs) after the 2027 World Cup and emphasized the need for additional funding to safeguard Test cricket. Mike Gatting, former England men's captain and chair of the MCC's world committee, emphasized the importance of consistent growth across both men's and women's cricket, advocating for nations to be rewarded for their investments in both aspects of the game. Gatting believes that establishing a ring-fenced fund could be a significant step in achieving this objective.